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Marketing & Entrepreneurship
Guide to UMSL and other resources for the Entrepreneurship & Marketing program
The Ad*Access Project presents images and database information for over 7,000 advertisements printed in U.S. & Canadian newspapers and magazines between 1911 and 1955 and covers five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
Access to over 8,000 historic television commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.
This collection supports interdisciplinary research, not only in marketing and advertising history, but also in visual studies, communication, women's studies, public health, cultural anthropology, nutrition, technology, and more.
Worldwide business information that enables users to access private (via D&B®) and public U.S and international business data, key business ratios, industry news, facts and figures, executive contact information, industry profiles, and much more.
Mergent Intellect includes the following types of data:
North American Database
Over 20 million US and 1.5 million Canadian private companies
Over 6000 US public companies
Complete family tree details
Global Database
Over 70 million global private companies
Global corporate family tree details
Key Business Ratios (also see the Mergent Archive database for older editions)
Industry Database with access to over 900 industry segments via First Research
Job Search Solution Database
Over 20 million employers in the US and 400,000 employers in Canada
Veterans Job Search Database
Residential / Local Business Database with over 200 million residents and 30 million businesses
Executive Database with over 90 million executives details including contact and biographies
Social Explorer provides quick and easy access to current and historical census data, demographic information, election data and marketing profile data. The interface lets users create maps and reports to illustrate, analyze and understand demography and social change. User Guide
Market Share Reporter presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.
